The scoop on fashion’s most profitable trend: Athleisure

Haven’t heard the word ‘athleisure’ in the last few months? You’ve been living under a rock. Or, more specifically, you’ve been living outside of the gym. And the pub. And the kitchen. And the office.

Asquith Ltd-Zip it Sweatshirt, Wear Everywhere Track Pants

Yes, that’s right: athleisure means athletic wear worn for leisure, as well as exercise, so it turns up in all sorts of places, including the BBC News… The claim from brand founders like Beyonce (www.ivypark.com), Tory Burch (www.torysport.com) and Alice Asquith (www.asquithlondon.com) is that these loose fitting garments are better suited to yoga, walking and other ‘softer’ exercise than lifting weights and interval training, but that still begs the question: does nobody shower after their Pilates class? Are vest tops and three quarter lengths really going to cut it in the boardroom? According to Glamour magazine, reporting earlier this month: ‘numbers at the end of last year showed Americans spent $1 billion more dollars on apparel and shoes than the year before, and all credit went to active wear.*

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Fans say this kind of clothing has taken the stress and hassle out of being fit. It’s removed the baggy tracksuit bottoms you bought ten years ago and replaced them with flattering, lightweight gear that wafts seamlessly from your dance class to your desk. But let’s get real: does anybody really wear the same sweaty workout clothing to an ensuing business meeting? Apparently newsreader Kirsty Wark felt comfortable wearing a trendy tracksuit on television when she presented BBC Newsnight in some ‘relaxed’ trousers from Me and Em (www.meandem.com)*. What’s more, this trend isn’t just for the ladies: recent reports show that men are also looking to upgrade their leisurewear and enjoy blending function with fashion*. The question remains:
should you wear your wellbeing to work? So far we haven’t seen any of our clients or colleagues come in to work in a tracksuit, but we’ll keep you posted as that might change…

*www.glamour.com/story/athleisure-trend-fashion

*www.theguardian.com/fashion/2016/apr/08/athleisure-gets-serious-the-half-tracksuit-makes-its-newsnight-debut-stylewatch

*www.marketwatch.com/story/retailers-jump-on-the-athleisure-trend-for-men-2016-05-26