The scoop on fashion’s most profitable trend: Athleisure
Haven’t heard the word ‘athleisure’ in the last few months? You’ve been living under a rock. Or, more specifically, you’ve been living outside of the gym. And the pub. And the kitchen. And the office.
Yes, that’s right: athleisure means athletic wear worn for leisure, as well as exercise, so it turns up in all sorts of places, including the BBC News… The claim from brand founders like Beyonce (www.ivypark.com), Tory Burch (www.torysport.com) and Alice Asquith (www.asquithlondon.com) is that these loose fitting garments are better suited to yoga, walking and other ‘softer’ exercise than lifting weights and interval training, but that still begs the question: does nobody shower after their Pilates class? Are vest tops and three quarter lengths really going to cut it in the boardroom? According to Glamour magazine, reporting earlier this month: ‘numbers at the end of last year showed Americans spent $1 billion more dollars on apparel and shoes than the year before, and all credit went to active wear.*