The refashioning of androgyny

With last month’s news that Gucci are to merge the men’s and women’s runway shows, it’s time to ask the question: is our everchanging concept of gender ‘norms’ finally filtering through, not just to what catwalks models are wearing and how they’re wearing it, but also to the way in which fashion shows are put together?0501501079812-1

Clearly, the news made a splash – Dazed, Harpers Bazaar, GQ, Elle, theluxurydaily.com and just about everything culturally conscious, fashion-related titled you can think of reported the news that this huge luxury fashion brand will have a single catwalk from 2017. Gucci follows Burberry’s lead in the dissolution of menswear, womenswear and even the idea of individual seasons, which ‘takes gender fluidity to new levels’ said GQ last month. All in all it’s a neat and timely assimilation of form and content; Gucci’s collections become increasingly androgynous and so does their approach to showing those collections off. Though people are excited, nobody seems too surprised. The question is: which brand will next follow (gender non specific) suit?

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Gucci were hardly the first and they won’t be the last. Recent menswear shows have been full of tunics and robes whilst a huge variety of famous females from Miley Cyrus to Tilda Swinton are busy sporting androgynous style. Last year Selfridges launched Agender, a mini store (inside the big one) housing gender-fluid labels like Nicopanda, Ann Demeulemeester and Yang Li and in March this year high street champion Zara launched its first unisex fashion line (a 16 piece casual collection). So it’s splash, splash, splash. But where will all those ripples go? We’ll be keeping our eyes on the unisex catwalk from now on.