True luxury just skied in…

According to last year’s news, the luxury ski holiday market was doing fairly well with over half of the chalet operators and travel agents questioned reporting a rise in luxury ski holiday bookings compared to  the previous year (see:

But how are those sales going this winter? Being the end of October, it’s a little too early to tell (officially that is). We did get the scoop on luxury chalet bookings however from Andy Castle, managing director of Ultimate Luxury Chalets ( and it seems that business in the upper echelons of The Alps / the ski world is going very well indeed.

“People still want the kind of attentive yet discrete, home from home, dedicated service,” says Castle: “Whilst Brexit seems to be affected budget companies a lot, with a reported 20-30% downturn in sales on this stage last year, at the upper end we’re continuing to see growth, about 15% growth on this stage last year. From an operator perspective there are more and more luxury chalets that come into the markets and it becomes increasingly competitive – we’ve got more to sell than we’ve ever had before.”

Sainte Foy

Ultimate Luxury Chalets has a prestigious chalet rental portfolio indeed, with top end properties in some of the most desirable ski destinations in Europe. This year they’re offering clients access to seven new chalets  including Chalet Tschoder in St Anton which includes things like in-resort gourmet catering, a private driver and, of course, a hot tub (

So who’s buying into high end mountainous accommodation then, exactly?

“We’ve got plenty of European high spenders; our Saudia and Arab Emirates markets are really starting to pick up again; the Chinese market and Hong Kong are also doing well and Val D’isere is selling particularly well this year,” says Castle.


Luxury Ski Chalets MD Andy Castle’s favourite chalets:

  • Chalet Uberhouse in Lec – for personal experience
  • Chalet Grace in Zermatt – exquisite traditional views
  • Chalet Husky in Val D’isere – quirky craziness
  • Rock and Love in Tignes – 1970s themed luxury